As one of the oldest independent money management firms in the U.S., Lord Abbett continues to seek new ways to provide individual investors and shareholders with a quality investment experience. This year, HNW helped the firm launch a newly redesigned web site that makes it easy to access account and product information, engage with commentary and educational content, and take advantage of valuable tools and resources—all of which can help individual investors gain financial knowledge as they work with their financial advisors.Watch how we brought Lord Abbett's story to life.
With a long heritage as a trust company, PNC had a solid reputation for acting in the best interest of its clients. But the firm also had an opportunity to communicate its relevance—particularly in the wake of the recent financial crisis. Working closely with key stakeholders in PNC’s Asset Management Group, HNW developed a piece of strategic collateral that positioned PNC’s fiduciary approach as right for these times—and all times.
Recognizing centers of influence (attorneys, accountants, etc.) as a key channel among high-net-worth prospects, Northern Trust sought to create more opportunities for client referrals. After conducting more than 50 interviews to benchmark awareness, attitudes and understanding of Northern Trust among centers of influence, HNW developed a comprehensive program for cultivating relationships and stimulating referrals. Themed “The Power of the Right Relationships,” the program provided immediate value and established a symbiotic relationship through tactics that included a capabilities brochure, a sitelet update and an e-newsletter.
Like all Financial Advisors, those at Merrill Lynch must stay abreast of both market trends and regulatory changes.
As the rules for Roth IRA conversion evolved, HNW worked with Merrill Lynch to create a suite of education and marketing materials that helped advisors understand the impact on their business and talk to their clients about the new opportunities created by these legal changes. HNW works with Merrill Lynch and its international team of FAs on time-sensitive and high-profile initiatives to help them acquire new business, broaden relationships and meet the wealth management needs of all their clients.
Since 1967, Downey Side has worked tirelessly to place foster children with caring adoptive families. This year, HNW launched a campaign to raise awareness of the organization and its mission. We began with the creation of a new look that expresses Downey Side’s commitment to cutting the red tape that often stands between foster children and forever families. We continue to partner with Downey Side on its new website, social media presence and an innovative fundraising campaign.Watch a short video about Downey’s Side new branding and outreach efforts.
When Schwab planned to launch a suite of eight exchange-traded funds (ETFs), the market was crowded with competitive products. To help Schwab gain entry and traction, HNW leveraged the brand’s attributes of value, inventiveness and access to drive awareness, consideration and usage of Schwab ETFs; educate investors
about the category in general; and demonstrate the firm’s help and guidance capabilities. The resulting integrated communications campaign provided investors and advisors with one more reason to work with Schwab.
For more than 100 years, CIT has been a valued financing partner to America’s small businesses and middle-market companies. Recently, HNW helped the firm launch CIT Bank, an online retail offering geared to the needs of ambitious, mass affluent customers. Built on the theme Experience experience, our efforts have created a distinctive brand that communicates CIT Bank’s ability to provide products and perspective that meet the savings needs of its customers. HNW established the new brand, designed the products, evolved the website and is currently optimizing digital advertising performance.
Since 1967, Downey Side has worked tirelessly to place foster children with caring adoptive families. This year, HNW launched a campaign to raise awareness of the organization and its mission. We began with the creation of a new look that expresses Downey Side’s commitment to cutting the red tape that often stands between foster children and forever families. We continue to partner with Downey Side on its new website, social media presence and an innovative fundraising campaign.
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