New York, NY – October 26, 2011 – HNW, Inc. (www.hnw.com), the leading provider of wealth marketing consulting services and software solutions to the financial services industry, today announced a strategic partnership with Apperian, Inc. (www.apperian.com), a provider of cloud-based, mobile application management.

Under the agreement, HNW will offer Apperian’s Enterprise App Services Environment (EASE) to clients and prospects who are eager to add tablet-computing tools to their ongoing marketing campaigns. The partnership with Apperian gives HNW access to the quality of strategic mobility resources required by its private banking, brokerage and asset management clientele.

“Our clients demand technology solutions that are not only cutting edge, but also safe, scalable and compliant with industry regulations. With Apperian, HNW can continue to aggressively expand our footprint in providing mobile application services,” said Stacey Haefele, CEO of HNW. “As HNW and Apperian embark on new projects together, the relationship will enable us to continue developing best-in-breed mobile tools to serve clients who seek to extend a rich mobile experience to their advisors, relationship managers and private clients.”

Apperian’s EASE platform delivers a set of enterprise services, mobile app libraries, and access to cloud services that allow large enterprises to create, deploy, and manage multi-platform mobile apps. The Boston-based firm’s venture partners are North Bridge Venture Partners, Bessemer Venture Partners, and Kleiner Perkins Caufield & Byers’ iFund.

“We are delighted to work with HNW and their client roster of premier brands to expand their mobile applications solutions,” said David Patrick, CEO of Apperian. “The tablet and mobile communications platforms are rapidly becoming essential tools to reach high-net-worth individuals and we look forward to helping HNW continue to lead the industry in this emerging arena.”

About HNW, Inc.:

HNW, Inc. is a strategic marketing services firm focused exclusively on the high-net-worth segment. Its deep understanding of the wealthy—including their investments, lifestyle and philanthropy—paired with a powerful suite of software services have made the firm a leading authority and trusted advisor to the world’s most recognizedconsumer brands.

About Apperian:

Apperian is a mobile application management (MAM) company. The company’s EASE platform is used by the world’s leading companies to create, deploy and manage mobile applications.

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Media Contacts:

Goodman Media International, 212-576-2700

Katherine Morrison, kmorrison@goodmanmedia.com

Bennett Kleinberg, bkleinberg@goodmanmedia.com